Archived work
Over two decades I’ve worked across some of the world’s best-known brands, from luxury and automotive to technology, culture and public service.
The work below spans different agencies, disciplines and generations of advertising, but the ambition has remained the same: find the idea that makes a brand more relevant, more distinctive and more effective.
The Sky Difference
An always-on brand platform created to give Sky a distinctive way to communicate everything that made the service different — from its content and technology to the experiences built around it.
BBC Licence fee campaign
A brand campaign explaining the value of the licence fee, and the unique role the BBC plays in British life. From international journalism to BBC Learning, each execution demonstrated how licence fee funding allowed the BBC to produce programmes and services driven by public value rather than commercial return. Changing the conversation - from what the licence fee costs, to what it makes possible.
Invesco
A global ETF launch built around a simple creative device: turning the news of the day into investment opportunities. The campaign made a complex financial proposition immediate, relevant and culturally connected.
Christie’s - The app
How do you make a 250-year-old luxury brand feel at home in the digital age? We created the launch campaign for Christie’s first major mobile experience, bringing the world of auctions to a new generation of clients.
BBC History
History isn't only the story of kings and queens. It is the story of our streets, our towns and our families. This campaign brought that idea to life for the BBC’s landmark Great British Story project.
Mercedes Benz – Life’s precious not metal
A global Mercedes-Benz brand campaign built around a simple reversal of automotive advertising convention: the most precious thing in a car isn't the metal. It's the life happening inside it.
Adidas Tour de France
A hand-painted tribute to Bjarne Riis’s Tour de France victory, created to celebrate the achievement with the same individuality and craft that characterised the rider himself.
Godiva Chocolatier - legendary
With its heritage, craftsmanship and iconic name, Godiva had all the ingredients of a modern luxury brand. We brought those qualities to life in a contemporary visual language, working with British fashion photographer Nick Knight to create a campaign that ran across European and Asian markets.
Heineken Draught keg
Heineken launched its 5-litre Draught keg globally with a simple ambition: to make it the ultimate party essential. The strategic idea was that the moment you had a Draught keg, you had a party. We brought the idea to life by creating a surreal world where the keg becomes the gravitational centre of the celebration - turning an everyday product into an unmistakable symbol of having a good time.
