Archived work
Over a twenty-year career I’ve helped create a lot of campaigns. Below are some of my favourites.
The Sky Difference
An always-on campaign vehicle for Sky to communicate all the services, functions, benefits and content that make Sky unique.
BBC Brand Campaign
The BBC asked us to create a brand campaign explaining the value of the license fee, and the unique role public service broadcasting plays in British life.
Rather than making generic claims about quality television, the campaign focused on the cultural, social and emotional value the BBC creates across the UK. From the Proms to radio, the international journalism to BBC Learning, each execution demonstrated how license fee funding allowed the BBC to produce programmes and services driven by public value rather than commercial return.
Invesco
The global launch for Invesco ETF funds. Shot by Alison Jackson.
Each ad picked up on a current news story and framed it as an investment opportunity.
Christie’s - The app
How do you update a 250 year old brand and make it relevant for new digitally minded clients.
The Christie’s app for iPhone, iPod Touch, iPad and Android. It’s a free application that allows you to browse or register bids in upcoming sales. Users can also submit absentee bids, review auction results, and learn how to buy and sell with Christie’s - all from their mobile device.
To launch it a print campaign to run in Christie’s members magazine was commissioned.
