Shell Helix - Performance you can see.

How do you show the performance of an engine oil when its work is hidden from view?

The answer was to make the invisible, visible.

We created a fully transparent Nissan 350Z, with a Perspex engine and Helix pack, allowing people to see exactly what was happening under the bonnet. The car became the hero of the campaign across film and print, before the finished model toured motor shows as a striking experiential piece.